To build awareness and generate leads for Talentech, we created a humorous B2B campaign based on a simple truth: buying HR tools is rarely a one-person decision, and selling the idea internally can be the hardest part.

So we flipped the format and made “An Ad for Your Boss,” aimed at the stakeholders HR managers needed to convince. The campaign drove to a landing page packed with ready-to-use numbers, arguments, and presentation materials to help HR teams win the internal business case.