Danske Spil

Taking a stand against underage betting

Client

Danske Spil

Project

Vi vil kun vædde med voksne

Markets

Denmark

Deliveries

Strategy
Campaign Platform
Campaign Logo
Film Production
Print Material

Mediums

TV / OOH / Online

Kids can bet on just about anything. But there has to be a line – and Danske Spil draws it.

As Denmark’s largest gaming and betting provider, they have a responsibility to lead the fight to stop underage gambling online. Together with Danske Spil we developed the campaign platform "Vi vil kun vædde med voksne", that consisted of human stories on national TV and across social media to remind everyone of one simple truth:

Danske Spil isn’t for kids.

Contact

Want to discuss your challenge?

Philip Holmgreen Engelund
Managing Partner & Strategic Director
+45 61 72 98 68hello@unknowncph.dk

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