Built on an insight about stock savings account behaviour, the campaign highlights how many investors hand-pick a few single stocks, skip rebalancing, and still insist on managing it themselves.

Using everyday, relatable situations as a metaphor for shaky DIY investing, the work contrasts overconfidence and instability with Norm Invest’s calm alternative: a stock savings account that runs automatically based on your risk profile, with diversification and rebalancing handled for you.

The platform lands in a simple promise: less fiddling, smarter investing.