The energy drink category has been shouting in masculine tones for years — monster trucks, extreme sports, and dark, aggressive designs. So when Harboe asked us to help them break into the category, we saw an opportunity to flip the script entirely.

Together with Harboe we created Nailed Energy from the ground up — from the name and brand positioning to the bold visual identity and product design. Then we brought it to life in a high-energy campaign called “Own Your Glow”, set in a hair-and-nails universe full of glitter, sisterhood, and unapologetic glam. With music from rapper FVN and a cast of radiant, powerful women, we built a world that celebrates feminine energy — not as something soft, but as something strong.