Burger King has been flame-grilling for more than 70 years. For Valentine’s Day, we used that legacy to light a different kind of flame with Gourmet Spicy Honey: The world’s first libido-boosting burger.
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Made for couples stuck in everyday routines, it brought together flame-grilled beef with “aphrodisiac” ingredients like honey, sriracha heat, and peppery arugula, turning a quick BK stop into a playful excuse to reignite the spark. The campaign sparked conversation in the press across Denmark and Sweden and put Burger King’s flames back at the centre of the story.