We helped Burger King shift to a more local voice in the Nordics by moving beyond global taglines and launching two market-specific slogans in Denmark and Sweden: “Det’ Flammerne” and “Grillad är Godast.” – that roughly translates to "It's the Flames".

Anchored in Burger King’s flame-grilled heritage, the campaign turns a clear product truth into a sensory brand story – one you can taste and smell even before the first bite – rolled out across TV, online, out-of-home and in-store in both markets.